• CEO of Kyobo Book Centre
    Heo Jeong-do

    Returns After Nine Years, Restores Profit but Faces Sustainability Test

    Last Updated on Nov 8, 2026

Life Summary

Heo Jeong-do is CEO of Kyobo Book Centre.

He was born in Goseong, South Gyeongsang Province, on January 31, 1963.

He graduated from Seoul National University with a degree in Asian history.

He joined Kyobo Life Insurance and worked as head of the Corporate Planning Team, Change Support Team and Affiliate Support Team, among other positions.

He moved to Kyobo Book Centre and served as head of the Change Promotion Office before being appointed CEO in 2012. He led the company while also serving as CEO of its subsidiary Kyobo Hottracks.

He returned to Kyobo Life Insurance, where he worked as head of the PMO Support Team (senior vice president) and head of the Strategic Planning Office. In 2021, he became CEO of subsidiary KCA Claim Adjustment.

He returned as CEO of Kyobo Book Centre in 2025.

He returned after nine years to rescue the company amid worsening market conditions. In his first year back, he turned the company's operating results profitable, posting operating profit of KRW 6 billion (US$4.3 million).

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