• CEO of SSG.COM
    Choi Taek-won

    Hands-On Emart Executive Takes on 'Online Emart' Growth Challenge [2026]

    Last Updated on Oct 22, 2026

Life Summary

Choi Taek-won is executive vice president and CEO of SSG.COM.

He was born in 1967.

He graduated from Whimoon High School in Seoul and Hanyang University with a degree in Chinese language and literature.

He joined Shinsegae and worked at Emart, where he was responsible for logistics and the SCM 3.0 initiative.

He moved to SSG.COM and became involved in the e-commerce business, serving as head of the Sales Division and head of marketing.

He returned to Emart and led its offline business as head of the Sales Division, head of the Planning and Development Division, and head of the Traders Division. After serving as head of the Sales Operations Division, he was appointed executive vice president and CEO of SSG.COM in September 2025.

He faces the challenge of driving growth at SSG.COM as an online version of Emart.

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