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CEO of Woowa Brothers
Austin Kim
Uber On-Demand Expert Faces Governance Shift, Tax Probe
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Last Updated on Oct 12, 2026
Austin Kim is CEO of Woowa Brothers.
He was born in 1982.
He majored in international relations and economics at George Washington University in the United States and earned a master's degree from Koç University in Türkiye.
He worked as an advisor at TPG Capital, a major private equity fund (PEF) and alternative asset manager, in the United States.
He participated in establishing Uber's Türkiye unit and served as its founding operations manager. He founded Gelgit, a carpooling and mobility startup in Türkiye, and oversaw its management, and also participated in establishing the Türkiye unit of Glovo, a delivery platform company headquartered in Barcelona, Spain, and oversaw the company.
He was involved in founding Trendyol Go, a real-time food and grocery delivery platform service operated by Trendyol Group, Türkiye's largest e-commerce company, and served as its CEO.
He was appointed CEO of Woowa Brothers in January 2025.
He was selected as an on-demand expert with a background at Uber ahead of U.S.-based Uber's acquisition of shares in Germany's Delivery Hero (DH), the parent company of Baemin, and has served as a key bridge to Uber.
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