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Chairman of LF
Koo Bon-keul
Beyond Fashion, Stabilizes Food and Finance as Eldest Son Takes Succession Path
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Last Updated on Sep 14, 2026
Koo Bon-keul is chairman of LF. He also serves as chairman of the board of LF.
He is focused on expanding LF’s business portfolio beyond fashion into food and finance, developing the company into a business encompassing clothing, food and housing.
He was born in Seoul on August 2, 1957, as the eldest son of Koo Ja-seung, former president of LG International.
He graduated from Choong-Ang High School in Seoul and Yonsei University with a degree in business administration, and completed an MBA at the Wharton School of the University of Pennsylvania in the United States.
He joined the finance team at LG Securities, now NH Investment & Securities, and established himself as a financial expert within LG Group.
He worked at LG Electronics’ U.S. branch and LG Industrial Systems, among other companies, and entered the fashion business when he became head of LG International’s Fashion Business Division.
After becoming CEO in 2006, he spearheaded the spin-off of the fashion business. After becoming chairman of LG Fashion, he changed the company’s name to LF.
He stepped down as CEO of LF and now serves as chairman of the company and its board.
He is laying the groundwork for succession, including moving his son, Koo Seong-mo, into the group’s financial business to begin management training in earnest.
He is regarded as outgoing and down-to-earth, actively engaging with employees without formality.