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CEO of HanaTour
Cho Jwa-jin
Finance Veteran Named HanaTour's First CEO Under New System
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Last Updated on Aug 20, 2026
Cho Jwa-jin is CEO of HanaTour.
He was born on November 6, 1967, in Busan.
He graduated from Naeseong High School in Busan and Seoul National University with a degree in economics.
He began his career at Samsung Life Insurance. After working at global consulting firm A.T. Kearney, he joined Hyundai Capital as an executive director.
He later moved to Oliver Wyman as head of its Korea operations before returning to Hyundai Card, where he served as head of financial marketing, head of strategy, and head of strategy and finance.
He also served as CEO of Hyundai Capital America (HCA). He later founded and operated the consulting firm JCMC.
In 2020, he was recruited as CEO and president of Lotte Card. In July 2026, after HanaTour introduced an executive officer system, he was appointed its first CEO under the new system.
Having built extensive experience across the financial industry, he has led platform innovation and spearheaded the advancement of products and platform services.
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