KOREA WHO
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CEO and President of Hotel Shilla
Lee Boo-jin
Little Lee Kun-hee Bets on Hotel Growth
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Last Updated on Jun 10, 2026
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CEO and President of Hotel Shilla
Life Summary
Lee Boo-jin is CEO and President of Hotel Shilla.
She is focusing her capabilities on improving the profitability of the duty-free business and stabilizing the company’s financial structure.
She was born on October 6, 1970, in Seoul as the second daughter among one son and three daughters of Lee Kun-hee, the late former chairman of Samsung Group.
She graduated from Daewon Foreign Language High School and Yonsei University’s Department of Child and Family Studies.
After beginning her career at the Samsung Welfare Foundation, she worked as an executive in charge of management strategy at Hotel Shilla and Samsung Everland.
After serving as President in charge of management strategy at Cheil Industries, she became CEO and President of Hotel Shilla in 2010.
She is cool-headed at work and shows the instincts of a dealmaker, earning the nickname “Little Lee Kun-hee.”
She is the older younger sister of Lee Jae-yong, chairman of Samsung Electronics.
#LeeBoojin #HotelShilla #Samsung #dutyfree #ShillaDutyFree #LeeKunhee #LeeJaeyong #CheilIndustries #SamsungEverland #KoreanBusinessLeaders
She is focusing her capabilities on improving the profitability of the duty-free business and stabilizing the company’s financial structure.
She was born on October 6, 1970, in Seoul as the second daughter among one son and three daughters of Lee Kun-hee, the late former chairman of Samsung Group.
She graduated from Daewon Foreign Language High School and Yonsei University’s Department of Child and Family Studies.
After beginning her career at the Samsung Welfare Foundation, she worked as an executive in charge of management strategy at Hotel Shilla and Samsung Everland.
After serving as President in charge of management strategy at Cheil Industries, she became CEO and President of Hotel Shilla in 2010.
She is cool-headed at work and shows the instincts of a dealmaker, earning the nickname “Little Lee Kun-hee.”
She is the older younger sister of Lee Jae-yong, chairman of Samsung Electronics.
#LeeBoojin #HotelShilla #Samsung #dutyfree #ShillaDutyFree #LeeKunhee #LeeJaeyong #CheilIndustries #SamsungEverland #KoreanBusinessLeaders