KOREA WHO
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Honorary Chairman of Misto Holdings
Yoon Yoon-soo
Fila Rebrands as Misto, Backs Global K-Fashion Expansion
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Last Updated on May 19, 2026
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Honorary Chairman of Misto Holdings
Life Summary
Yoon Yoon-soo is honorary chairman of Misto Holdings.
He was born on September 9, 1945, in Hwaseong, Gyeonggi Province.
He graduated from Seoul High School and entered the pre-dentistry program at Seoul National University, but dropped out.
He later graduated from Hankuk University of Foreign Studies with a degree in political science and diplomacy.
He worked at Korea Shipping Corporation and the Korean branch of U.S. retailer JCPenney. He entered the sports apparel industry after joining shoe manufacturer Hwaseung.
In 1991, he founded Fila Korea at the suggestion of Fila’s headquarters in Italy, with which he had built ties after establishing Daewoon Trading, a general trading company, in 1984.
Through a joint venture, he acquired Fila’s headquarters and secured global business rights. He greatly expanded the company by bringing in U.S. golf equipment company Acushnet.
The company changed its name to Misto Holdings to strengthen its identity as a global fashion holding company with KRW 4 trillion (US$ 2.9 billion) in revenue.
In March 2026, he fully launched a second-generation management system centered on his son, CEO Yoon Keun-chang, and has been serving as a mentor who advises on mid- to long-term vision and global strategy.
#YoonYoonsoo #MistoHoldings #FilaKorea #Fila #Acushnet #YoonKeunchang #globalfashion #fashionholdingcompany #sportsapparel #Koreanbusiness
He was born on September 9, 1945, in Hwaseong, Gyeonggi Province.
He graduated from Seoul High School and entered the pre-dentistry program at Seoul National University, but dropped out.
He later graduated from Hankuk University of Foreign Studies with a degree in political science and diplomacy.
He worked at Korea Shipping Corporation and the Korean branch of U.S. retailer JCPenney. He entered the sports apparel industry after joining shoe manufacturer Hwaseung.
In 1991, he founded Fila Korea at the suggestion of Fila’s headquarters in Italy, with which he had built ties after establishing Daewoon Trading, a general trading company, in 1984.
Through a joint venture, he acquired Fila’s headquarters and secured global business rights. He greatly expanded the company by bringing in U.S. golf equipment company Acushnet.
The company changed its name to Misto Holdings to strengthen its identity as a global fashion holding company with KRW 4 trillion (US$ 2.9 billion) in revenue.
In March 2026, he fully launched a second-generation management system centered on his son, CEO Yoon Keun-chang, and has been serving as a mentor who advises on mid- to long-term vision and global strategy.
#YoonYoonsoo #MistoHoldings #FilaKorea #Fila #Acushnet #YoonKeunchang #globalfashion #fashionholdingcompany #sportsapparel #Koreanbusiness