KOREA WHO
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Chairman of Asung Daiso
Park Jung-boo
Driving KRW 4 Trillion Sales With 1,000-Won Strategy
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Last Updated on May 12, 2026
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Chairman of Asung Daiso
Life Summary
Park Jung-boo is chairman of Asung Daiso.
After early retirement at age 45, he founded the company in 1988 and aggressively expanded Daiso stores through “1,000-won management” and a “fixed-price policy,” growing it into a retail giant with annual sales in the KRW 4 trillion (US$ 2.9 billion) range.
He was born on December 2, 1944, in Seoul.
He graduated from Seoul Yeongdeungpo High School and Hanyang University’s Department of Industrial Management.
He joined Poongwoo Industrial, a company that produced light bulbs in Guro Industrial Complex, now Guro Digital Complex, and served as factory manager.
He founded Hanil Manpower, a trading company, and exported household goods to Japan.
In 1992, he established Asung Industrial, now Asung Daiso, and in 1997 opened “Asco Even Plaza,” a Korean version of a 100-yen shop.
When controversy arose over its national identity, he bought all shares held by the Japanese company.
He is strengthening the company’s identity as a “Korean-style retail company” and is focusing on expanding its offline influence into online channels.
#ParkJungboo #AsungDaiso #Daiso #KoreanRetail #FixedPricePolicy #1000WonManagement #RetailBusiness #HouseholdGoods #AscoEvenPlaza #OnlineExpansion
After early retirement at age 45, he founded the company in 1988 and aggressively expanded Daiso stores through “1,000-won management” and a “fixed-price policy,” growing it into a retail giant with annual sales in the KRW 4 trillion (US$ 2.9 billion) range.
He was born on December 2, 1944, in Seoul.
He graduated from Seoul Yeongdeungpo High School and Hanyang University’s Department of Industrial Management.
He joined Poongwoo Industrial, a company that produced light bulbs in Guro Industrial Complex, now Guro Digital Complex, and served as factory manager.
He founded Hanil Manpower, a trading company, and exported household goods to Japan.
In 1992, he established Asung Industrial, now Asung Daiso, and in 1997 opened “Asco Even Plaza,” a Korean version of a 100-yen shop.
When controversy arose over its national identity, he bought all shares held by the Japanese company.
He is strengthening the company’s identity as a “Korean-style retail company” and is focusing on expanding its offline influence into online channels.
#ParkJungboo #AsungDaiso #Daiso #KoreanRetail #FixedPricePolicy #1000WonManagement #RetailBusiness #HouseholdGoods #AscoEvenPlaza #OnlineExpansion