KOREA WHO
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CEO and President of Lotte Rental
Choi Jin-hwan
Finance-Security-Telecom Strategist Faces Lotte Rental Value Challenge
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Last Updated on Apr 29, 2026
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CEO and President of Lotte Rental
Life Summary
Choi Jin-hwan is the CEO and president of Lotte Rental.
He is focusing on raising corporate value by strengthening Lotte Rental’s core business competitiveness and expanding new businesses.
He was born on March 4, 1968, on the solar calendar, in Gyeongju, North Gyeongsang Province.
He graduated from Gyeongju High School and Seoul National University’s Department of Economics.
He began his career at Korea Long Term Credit Bank. He worked as a consultant at global consulting firms A.T. Kearney and Bain & Company.
He moved to Hyundai Capital and served as head of the Strategic Planning Division, with the rank of executive vice president. In 2012, he was chosen as CEO of the newly launched Hyundai Life Insurance, also with the rank of executive vice president.
He later served as CEO and president of ADT Caps. After SK Telecom acquired ADT Caps, he worked as head of the Media Platform Division at SK Telecom and was appointed CEO and president of its subsidiary SK Broadband.
In March 2023, he was recruited as CEO of Lotte Rental.
He is working to boldly reorganize sluggish businesses and transform the company into a data-based mobility platform.
He served as chairman of the Korea Intelligent IoT Association.
#ChoiJinHwan #LotteRental #CEO #mobility #rentalbusiness #corporatevalue #HyundaiCapital #SKBroadband #ADTCaps #mobilityplatform
He is focusing on raising corporate value by strengthening Lotte Rental’s core business competitiveness and expanding new businesses.
He was born on March 4, 1968, on the solar calendar, in Gyeongju, North Gyeongsang Province.
He graduated from Gyeongju High School and Seoul National University’s Department of Economics.
He began his career at Korea Long Term Credit Bank. He worked as a consultant at global consulting firms A.T. Kearney and Bain & Company.
He moved to Hyundai Capital and served as head of the Strategic Planning Division, with the rank of executive vice president. In 2012, he was chosen as CEO of the newly launched Hyundai Life Insurance, also with the rank of executive vice president.
He later served as CEO and president of ADT Caps. After SK Telecom acquired ADT Caps, he worked as head of the Media Platform Division at SK Telecom and was appointed CEO and president of its subsidiary SK Broadband.
In March 2023, he was recruited as CEO of Lotte Rental.
He is working to boldly reorganize sluggish businesses and transform the company into a data-based mobility platform.
He served as chairman of the Korea Intelligent IoT Association.
#ChoiJinHwan #LotteRental #CEO #mobility #rentalbusiness #corporatevalue #HyundaiCapital #SKBroadband #ADTCaps #mobilityplatform