• CEO of Shinsegae Casa
    Kim Hong-geuk

    Takes Over Jaju After Leaving Shinsegae International

    Last Updated on Mar 13, 2026

Life Summary

Kim Hong-geuk is the CEO of Shinsegae Casa.

He was born on December 14, 1964, in Jeongseon, Gangwon Province.

He graduated from Gangneung Commercial High School and the Department of Economics at Kyung Hee University.

He joined Shinsegae and worked at E-Mart as head of home appliances and culture under the Lifestyle Division of the Sales Headquarters.

After serving as head of E-Mart’s Merchandise Headquarters and executive managing director in charge of BM at Electromart, he was appointed CEO of Shinsegae TV Shopping in 2018.

Following his role as CEO of Shinsegae Casa, he was appointed CEO of the Beauty & Life Division at Shinsegae International.

He stepped down from the position of CEO of Shinsegae International in January 2026.

He has been demonstrating his ability to improve profitability by taking charge of Shinsegae Group affiliates that had fallen into the red and turning them into profitable businesses one after another.

The original text appears to contain a formatting issue in the first sentence, “김홍극Kim Hong-geuk은,” where the Korean name and the English name are 붙어 있어 meaning they are written together without a space or punctuation. A clearer form would be “김홍극(Kim Hong-geuk)은” or “김홍극, Kim Hong-geuk은.”

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