KOREA WHO
-
-
-
CEO-designate of Lotte Wellfood
Seo Jeong-ho
Non-Lotte Strategist Eyes Profit Turnaround, Global Expansion
-
Last Updated on Dec 30, 2025
-
CEO-designate of Lotte Wellfood
Life Summary
Seo Jeong-ho is the CEO-designate of Lotte Wellfood.
He has set the recovery of Lotte Wellfood’s profitability and expansion into global markets as his top priorities.
He was born on April 4, 1969.
He graduated from the Department of Industrial Engineering at Ohio State University in the United States and completed an MBA program at the University of Michigan’s Ross School of Business.
He began his career as an engineer at General Motors (GM) before moving to Samsung Corning Precision Materials, where he served as head of the planning group. At Doosan Group, he worked as Executive Director in charge of the technology and strategy division and as Chief Operating Officer of Doosan Solus (now Solus Advanced Materials). He later moved to Hankook & Company, where he served as Executive Vice President of the Strategy Planning Office, Vice President of the Future Strategy Office, and Vice President in charge of European business at affiliate Hanon Systems.
He joined Lotte Wellfood as head of the Innovation Promotion Group and was designated as CEO in just four months.
He is regarded as a strategy and innovation expert with experience across major domestic and global conglomerates.
He was designated as CEO despite being a ‘non-Lotte insider.’
He is receiving positive evaluations for breaking Lotte Group’s tradition of internal favoritism and bringing new vitality to the organization.
#SeoJeongho #LotteWellfood #CEOdesignate #CorporateLeadership #StrategyExpert #InnovationLeadership #GlobalExpansion #LotteGroup #ExecutiveProfile #KoreanBusinessLeaders
He has set the recovery of Lotte Wellfood’s profitability and expansion into global markets as his top priorities.
He was born on April 4, 1969.
He graduated from the Department of Industrial Engineering at Ohio State University in the United States and completed an MBA program at the University of Michigan’s Ross School of Business.
He began his career as an engineer at General Motors (GM) before moving to Samsung Corning Precision Materials, where he served as head of the planning group. At Doosan Group, he worked as Executive Director in charge of the technology and strategy division and as Chief Operating Officer of Doosan Solus (now Solus Advanced Materials). He later moved to Hankook & Company, where he served as Executive Vice President of the Strategy Planning Office, Vice President of the Future Strategy Office, and Vice President in charge of European business at affiliate Hanon Systems.
He joined Lotte Wellfood as head of the Innovation Promotion Group and was designated as CEO in just four months.
He is regarded as a strategy and innovation expert with experience across major domestic and global conglomerates.
He was designated as CEO despite being a ‘non-Lotte insider.’
He is receiving positive evaluations for breaking Lotte Group’s tradition of internal favoritism and bringing new vitality to the organization.
#SeoJeongho #LotteWellfood #CEOdesignate #CorporateLeadership #StrategyExpert #InnovationLeadership #GlobalExpansion #LotteGroup #ExecutiveProfile #KoreanBusinessLeaders