KOREA WHO
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CEO and Vice President of Hyundai Bioland
Lee Hee-joon
30 Years of Retail Expertise, Leading Group Healthcare Strategy
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Last Updated on Dec 23, 2025
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CEO and Vice President of Hyundai Bioland
Life Summary
Lee Hee-joon is CEO and Vice President of Hyundai Bioland.
He aims to grow the company into a bio and healthcare company by integrating distribution DNA.
He was born on January 25, 1968.
He graduated from the Department of Industrial Psychology at Sungkyunkwan University.
He joined Hyundai Group. He worked at Hyundai Group’s Sales Strategy Office, then served as head of Hyundai Department Store’s Jungdong Branch, head of the E-Business Division, head of the Mokdong Branch, and Executive Vice President at the Planning and Coordination Division.
In October 2020, he was appointed CEO of Hyundai Bioland.
He is regarded as an expert in sales and planning.
Through cooperation with global healthcare company Nestlé Health Science, he expanded the health functional food business and achieved results in expanding the healthcare business.
#HyundaiBioland #LeeHeejoon #biohealthcare #healthcareindustry #functionalfoods #NestleHealthScience #distributionstrategy #corporatemanagement #Koreanexecutive #biotechnology
He aims to grow the company into a bio and healthcare company by integrating distribution DNA.
He was born on January 25, 1968.
He graduated from the Department of Industrial Psychology at Sungkyunkwan University.
He joined Hyundai Group. He worked at Hyundai Group’s Sales Strategy Office, then served as head of Hyundai Department Store’s Jungdong Branch, head of the E-Business Division, head of the Mokdong Branch, and Executive Vice President at the Planning and Coordination Division.
In October 2020, he was appointed CEO of Hyundai Bioland.
He is regarded as an expert in sales and planning.
Through cooperation with global healthcare company Nestlé Health Science, he expanded the health functional food business and achieved results in expanding the healthcare business.
#HyundaiBioland #LeeHeejoon #biohealthcare #healthcareindustry #functionalfoods #NestleHealthScience #distributionstrategy #corporatemanagement #Koreanexecutive #biotechnology