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어보브반도체 대표이사 CEO of ABOV Semiconductor
WON CHOI
MCU Expert Targeting Global No. 1 in AI Chips
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Last Updated on Dec 8, 2025
Choi Won is the CEO of ABOV Semiconductor.
He aims to achieve a quantum leap as a global AI chip leader by developing and commercializing artificial intelligence (AI) MCUs.
He was born on February 15, 1963.
He graduated from Korea Aerospace University with a degree in electronic communication engineering.
In 1987, he joined Goldstar Semiconductor (LG Semiconductor) and worked in ASIC sales, later becoming the sales team leader of the MCU division.
He founded GreenChips and Cotec Semicon, and then acquired the System IC division of MagnaChip Semiconductor to establish ABOV Semiconductor.
He also serves concurrently as the CEO of WINPAC, a company specializing in semiconductor back-end processes.
He is a non-memory semiconductor expert who built his career at the now-defunct LG Semiconductor.
He grew the company into South Korea’s No. 1 and the world’s No. 4 fabless player in the microcontroller unit (MCU) sector, which serves as the brain of home appliances.
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