KOREA WHO
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CEO of SCK Company
Son Jeong-hyeon
Digital Expert Faces Profit Test Amid Starbucks Expansion
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Last Updated on Dec 1, 2025
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CEO of SCK Company
Life Summary
Son Jeong-hyeon is the CEO of SCK Company.
He has continued Starbucks Korea’s aggressive new store expansion strategy while strengthening profitability-focused management.
He was born in 1968 in Pohang, North Gyeongsang Province.
He graduated from Seoul High School and the Department of International Trade at Korea University.
He completed his MBA program at the Wharton School of the University of Pennsylvania in the United States.
He joined Shinsegae Group after working at SK Telecom and SK Holdings, when he was recruited as an executive director at Shinsegae I&C. In 2020, he was appointed CEO of Shinsegae I&C.
In 2022, after the Starbucks “summer carry bag carcinogen” incident, he was brought in as a relief pitcher during the regular executive reshuffle to serve as CEO of SCK Company.
As an information technology (IT) expert, he places importance on on-site management and communication with employees.
#SCKCompany #StarbucksKorea #SonJeonghyeon #Shinsegae #WhartonMBA #KoreaUniversity #ITleadership #retailstrategy #storeexpansion #KoreanCEOs
He has continued Starbucks Korea’s aggressive new store expansion strategy while strengthening profitability-focused management.
He was born in 1968 in Pohang, North Gyeongsang Province.
He graduated from Seoul High School and the Department of International Trade at Korea University.
He completed his MBA program at the Wharton School of the University of Pennsylvania in the United States.
He joined Shinsegae Group after working at SK Telecom and SK Holdings, when he was recruited as an executive director at Shinsegae I&C. In 2020, he was appointed CEO of Shinsegae I&C.
In 2022, after the Starbucks “summer carry bag carcinogen” incident, he was brought in as a relief pitcher during the regular executive reshuffle to serve as CEO of SCK Company.
As an information technology (IT) expert, he places importance on on-site management and communication with employees.
#SCKCompany #StarbucksKorea #SonJeonghyeon #Shinsegae #WhartonMBA #KoreaUniversity #ITleadership #retailstrategy #storeexpansion #KoreanCEOs