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President and CEO of Mercedes-Benz Korea
Mathias Vaitl
Global Digital Strategist Faces EV Fire Trust Challenge
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Last Updated on Oct 15, 2025
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President and CEO of Mercedes-Benz Korea
Life Summary
Mathias Vaitl is the President and CEO of Mercedes-Benz Korea.
He majored in Automotive Industry and International Management at Nürtingen-Geislingen University in Germany.
He began his career with Mercedes-Benz as a Dealer Network Manager at Daimler AG’s Czech subsidiary.
At Daimler AG headquarters, he worked in Global Business Management, served as Project Leader for European Wholesale, and managed the Smart brand.
He later moved to Mercedes-Benz China, where he oversaw Organizational Training and Dealer Certification, before returning to Germany to serve as Head of After-Sales Sales and Product Management, Head of Global Training, and Head of Mercedes-Benz Digital Services and E-Commerce.
He was appointed President and CEO of Mercedes-Benz Korea in September 2023.
Having accumulated diverse experience in digital services, sales, customer service, and network development across Germany, China, and the Czech Republic, he is regarded as a global strategist in the automotive industry.
Vaitl now faces the dual challenge of generating new premium demand for Mercedes-Benz while fully restoring consumer trust shaken by the 2024 electric vehicle fire incident.
#MercedesBenz #MathiasVaitl #automotive #Germany #Korea #EV #luxurycars #digitaltransformation #strategy #leadership
He majored in Automotive Industry and International Management at Nürtingen-Geislingen University in Germany.
He began his career with Mercedes-Benz as a Dealer Network Manager at Daimler AG’s Czech subsidiary.
At Daimler AG headquarters, he worked in Global Business Management, served as Project Leader for European Wholesale, and managed the Smart brand.
He later moved to Mercedes-Benz China, where he oversaw Organizational Training and Dealer Certification, before returning to Germany to serve as Head of After-Sales Sales and Product Management, Head of Global Training, and Head of Mercedes-Benz Digital Services and E-Commerce.
He was appointed President and CEO of Mercedes-Benz Korea in September 2023.
Having accumulated diverse experience in digital services, sales, customer service, and network development across Germany, China, and the Czech Republic, he is regarded as a global strategist in the automotive industry.
Vaitl now faces the dual challenge of generating new premium demand for Mercedes-Benz while fully restoring consumer trust shaken by the 2024 electric vehicle fire incident.
#MercedesBenz #MathiasVaitl #automotive #Germany #Korea #EV #luxurycars #digitaltransformation #strategy #leadership