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CEO and President of OB Beer
Ben Verhaert
Third Foreign CEO Maintains Cass Lead, Advances Sustainability
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Last Updated on Sep 23, 2025
Ben Verhaert is the CEO of OB Beer.
He has been working to maintain the company’s leading position in the domestic market by consistently launching new products aimed at younger generations.
Born in Belgium in 1978, he graduated from the Catholic University of Leuven with a degree in business administration.
He joined AB InBev, the parent company of OB Beer, in 2001 and began his career as a sales executive in Belgium. He later served as country president in Luxembourg, as well as in Southern Europe and South Asia.
In 2020, he was appointed CEO of OB Beer in Korea.
He currently oversees the Korean market in line with AB InBev’s global strategy.
Recognized as an expert in international operations, he has built his career leading markets in Luxembourg, Southern Europe, and South Asia.
He is also committed to ESG management, with a focus on eco-friendly initiatives and improving corporate culture.
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