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LF Chairman Koo Bon-keul
Koo Bon-keul
Driving Diversification Toward Global Lifestyle Business Growth
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Last Updated on Aug 18, 2025
Koo Bon-keul is the chairman of LF and also chairs its board of directors.
He has focused on pursuing new business opportunities to grow beyond fashion into a "global lifestyle company."
He was born on August 2, 1957, in Seoul as the eldest son of Koo Ja-seung, former CEO of LG International.
He graduated from Seoul Joongang High School and Yonsei University with a degree in business administration, and later earned an MBA from the Wharton School of the University of Pennsylvania.
He began his career in the finance division of LG Securities (now NH Investment & Securities), establishing himself as a finance expert within the LG Group. After working at LG Electronics’ U.S. subsidiary and LG Industrial Systems, he was appointed head of LG International’s fashion division in 2004, beginning his career in fashion. In 2006, he was named CEO and led the spinoff of the fashion business.
In 2012, he became chairman of LG Fashion and rebranded it as LF.
In 2021, he stepped down as CEO and took on the role of board chairman.
He is regarded as lively and approachable, often mingling freely with employees.
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