• CEO of SOOP
    Seo Soo-gil

    Building a One-Person Broadcasting Ecosystem; Key Challenges: Addressing Explicit Content, Gambling Issues, and Accounting Fraud Allegations

    Last Updated on Apr 29, 2025

Life Summary

Seo Soo-gil is the Co-CEO of SOOP. He leads SOOP as an owner alongside Chief Strategy Officer (CSO) Choi Young-woo.

He faces the task of dispelling doubts about SOOP’s business operations and management capabilities, following the emergence of accounting fraud allegations and issues related to the promotion of explicit and gambling-like content in 2024.

He was born on March 9, 1967, in Goesan, Chungcheongbuk-do.

He graduated from Hwanil High School in Seoul and earned a degree in Aerospace Engineering from Seoul National University. He completed an MBA program at the Wharton School of the University of Pennsylvania in the United States.

In 1997, he worked as a consultant at Boston Consulting Group in the United States before being appointed CEO of Itekstyle. He was later recruited as Vice President of the consulting firm Bellmore Partners (Clayman) and subsequently served as Executive Director of the Planning Division at SK C&C. He later served as CEO of Actoz Soft and CEO of Wemade Entertainment.

In 2011, he acquired Nowcom, the predecessor of SOOP, and became its CEO. He renamed the company to AfreecaTV and served as CEO of AfreecaTV until 2021. He returned as CEO in 2024.

He is credited with creating the ecosystem for the internet-based one-person broadcasting market in Korea.

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