• CEO of Cafe24
    Lee Jae-suk

    Overcoming the Dot-Com Bubble to Become No.1: A First-Generation Venture Leader Aims to Be the ‘Shopify of Asia’

    Last Updated on Mar 6, 2025

Life Summary

Lee Jae-suk is the CEO of Cafe24. He also serves as the chairman of the board.

He is focusing on advancing AI-based e-commerce platforms.

He was born on January 28, 1968, in Daegu.

He graduated from Kyungshin High School in Daegu and earned a degree in physics from Pohang University of Science and Technology.

He worked as a researcher at KC Cottrell, an environmental equipment company, before founding Korea Network Business Consulting in 1996.

In 1999, he established Simplex Internet and launched an e-commerce platform solutions business.

After changing the company name to Cafe24, he expanded its scale through continuous mergers and acquisitions, broadening its business scope.

By expanding into domestic and international markets through cooperation with YouTube Shopping, he envisions Cafe24 as the "Shopify of Asia."

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