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CEO of LG Electronics
Cho Joo-wan
LG Group’s Global Strategist, Tackles Crisis with New Business Investments
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Last Updated on Feb 27, 2025
Cho Joo-wan is the President and CEO of LG Electronics.
He is focusing on expanding new businesses such as vehicle components, artificial intelligence (AI), and robotics.
He is also working to improve profitability by strengthening subscription-based home appliance services and business-to-business (B2B) revenue models.
He was born on October 11, 1962.
He graduated from Dongsung High School in Busan and earned a degree in Mechanical Engineering from Pusan National University. He later completed an MBA program at Yonsei University.
He joined Goldstar, the predecessor of LG, and served as Managing Director of LG Electronics Canada before becoming Managing Director of LG Electronics Australia, Managing Director of LG Electronics USA, and Executive Vice President and Head of North America Operations.
He served as Executive Vice President and Chief Strategy Officer (CSO) before being appointed CEO of LG Electronics in 2021.
Having spent more than half of his 35-year career overseas, he is known as a "global strategist."
He has been dedicated to redefining LG Electronics' management system and business portfolio based on digital transformation.
He is credited with embedding a "success DNA" into LG Electronics under the key theme of "winning growth and successful change."
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