KOREA WHO

Emily Lee Cho is the President of Hanjin Logistics.

Her Korean name is Cho Hyun-min and English name is Emily Lee Cho.

She has designated the platform business as a new growth driver for Hanjin and is focusing on strengthening the logistics sector.

Born on August 31, 1983, in Hawaii, USA, she is the second daughter of the late Cho Yang-ho, former Chairman of Hanjin Group.

She holds American citizenship and graduated from the University of Southern California with a degree in Communications.

Her career began at LG Ad.

She then moved to the Integrated Communications Office at Korean Air, where she was promoted from Manager to IMC Team Leader, Executive Director, and eventually Senior Vice President.

She held various roles, including Vice President of Jin Air, Senior Vice President of Korean Air's Integrated Communications Office, CEO of Hanjin Travel, and CEO of Kal Hotel Network, before stepping down from all positions following the infamous "water cup abuse" scandal.

After a year, she returned to management as Chief Marketing Officer of Hanjin KAL and Vice President of Jeongseok Enterprises.

She later moved to Hanjin Logistics and was appointed as a board member in 2023.

Throughout her career at Korean Air and Jin Air, she was responsible for marketing, and at Hanjin, she oversees marketing, focusing on "logitainment," a blend of logistics and entertainment.

Known for her candid personality, her remarks in public often draw attention.

Standing tall at 175 cm, she was even offered a fashion modeling opportunity as a student.

She has a unique background, including experiences as a children's book author and an advertising model.


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