KOREA WHO

Chung Yun-joon is the Vice Chairman of SUN&L and also serves as a director of its subsidiary, SUN&L Interior.

He was born on April 21, 1967, in Busan as the son of Chung Hae-soo, the former chairman and founder of SUN&L. His grandfather, Chung Tae-sung, who founded Seongchang Store, is the originator of the company.

Chung graduated from the Attached High School of Hongik University’s College of Education and earned a degree in Persian from Hankuk University of Foreign Studies. He later obtained a master’s degree from Vanderbilt University’s Graduate School of Business in the United States.

SUN&L was formerly known as SunChang Industry and was renowned for its furniture brand, Sun Furniture.

Chung joined SunChang Industry in 1991 and served as its CEO from April 2005 to March 2012. In March 2012, he stepped down as CEO and was promoted to Vice Chairman of SUN&L (formerly SunChang Industry).

Chung is known for his ability to respond quickly to changing market trends.

Amid a downturn in the domestic construction sector, he made the bold decision to exit the company’s timber business, which accounted for half of its revenue.

Instead, he pursued a strategic shift by acquiring cosmetic packaging manufacturers such as Darin and Illupack.

Chung now faces the challenge of filling the performance gap left by the timber business, which once contributed 40% of revenue, and steering the company toward profitability.

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