KOREA WHO

Bae Eun-chul is the CEO and chairman of C&C International, as well as its founder.

C&C International is an original design manufacturer (ODM) specializing in color cosmetics.

He was born on April 5, 1957.

Bae graduated from Seoul Technical High School.

After graduating from high school, he worked for the major cosmetics company Taepyeongyang (now Amorepacific). Driven by his determination to establish a company specializing in color cosmetics manufacturing, he founded C&C International in 1997.

Color cosmetics are more difficult to produce than general cosmetics due to complex manufacturing processes and higher defect rates, making mass production challenging. As a result, large cosmetics companies often outsource the production of these products.

Bae Eun-chul founded the company based on his belief that by establishing an ODM company with strong product competitiveness in color cosmetics, he could capture a significant share of the market.

C&C International’s color cosmetics have been recognized for their quality abroad, with major global brands like L'Oréal and Estée Lauder sourcing and selling its products.

Bae Eun-chul is known for his passion for developing color cosmetics technology, to the extent that he carries color cosmetics such as eyebrow pencils in his pocket and frequently tests their quality by applying them on the back of his hand.

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