KOREA WHO
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Chairman of YeaRimDang
Na Choon-ho
First-Generation Publisher of 'Why?' Series, All Eyes on T'way Air Stake
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Last Updated on Aug 12, 2024
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Chairman of YeaRimDang
Life Summary
Na Choon-ho is the Chairman and CEO of YeaRimDang.
He was born on August 19, 1942, in Dalseong County, Daegu. After being discharged from the Air Force, he moved to Seoul in 1967, seeking to escape the hardships of rural life.
While staying at an inn in Seoul, he was encouraged by a neighbor to work as a door-to-door salesman for children's books. Motivated by the desire to create and distribute quality books for children, he founded YeaRimDang in 1973.
YeaRimDang's flagship series, the educational comic books for children titled "Why?" has sold over 80 million copies in South Korea, gaining immense popularity.
In 2013, he expanded into the aviation industry by acquiring T'way Air, a low-cost carrier that was brought to Daegu through the city’s efforts, further strengthening his ties to his hometown.
Na Choon-ho is regarded as a "first-generation publisher" who revolutionized the paradigm of the Korean publishing market.
In the 1970s, when the concept of manuscript fees was virtually nonexistent, he paid writers KRW 1,000 (USD 0.72) per page and transformed the book distribution system from door-to-door sales, which was the norm at the time, to a bookstore-centered model.
During his tenure as the president of the Korean Publishers Association, he laid the foundation for the modernization of the Korean publishing industry by introducing the POS (Point of Sale) system and ISBM (International Standard Book Number).
#NaChoonho #YeaRimDang #Whyseries #Koreanpublishing #firstgenerationpublisher #TwayAir #POSsystem #ISBM #bookdistribution #modernization
He was born on August 19, 1942, in Dalseong County, Daegu. After being discharged from the Air Force, he moved to Seoul in 1967, seeking to escape the hardships of rural life.
While staying at an inn in Seoul, he was encouraged by a neighbor to work as a door-to-door salesman for children's books. Motivated by the desire to create and distribute quality books for children, he founded YeaRimDang in 1973.
YeaRimDang's flagship series, the educational comic books for children titled "Why?" has sold over 80 million copies in South Korea, gaining immense popularity.
In 2013, he expanded into the aviation industry by acquiring T'way Air, a low-cost carrier that was brought to Daegu through the city’s efforts, further strengthening his ties to his hometown.
Na Choon-ho is regarded as a "first-generation publisher" who revolutionized the paradigm of the Korean publishing market.
In the 1970s, when the concept of manuscript fees was virtually nonexistent, he paid writers KRW 1,000 (USD 0.72) per page and transformed the book distribution system from door-to-door sales, which was the norm at the time, to a bookstore-centered model.
During his tenure as the president of the Korean Publishers Association, he laid the foundation for the modernization of the Korean publishing industry by introducing the POS (Point of Sale) system and ISBM (International Standard Book Number).
#NaChoonho #YeaRimDang #Whyseries #Koreanpublishing #firstgenerationpublisher #TwayAir #POSsystem #ISBM #bookdistribution #modernization