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CEO of NewTree
Kim Do-un
Researcher-Turned-Entrepreneur Grows Health Supplement Firm; Faces Distribution Challenges
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Last Updated on Jul 23, 2024
Kim Do-un is the CEO of NewTree. He shares the CEO role with Park Ki-bum, who oversees sales and marketing.
NewTree is a company specializing in health supplements, currently accelerating its expansion into the global market.
Born on January 15, 1962, Kim graduated from Yonsei University with a degree in Food Engineering and obtained a master's degree from the same university.
He served as CEO of Intertech before founding NewTree in 2001, where he became the CEO.
While serving as NewTree's CEO, he earned a Ph.D. in Biological Materials Engineering from Yonsei University in 2005.
He has held positions such as president of the Yonsei University Biotechnology Alumni Association and adjunct professor at Yonsei University's Department of Biotechnology (formerly Food Engineering).
He also served as vice president of the Korean Society of Skin Functional Foods and the Korean Society of Food Science and Technology.
As a former researcher, he founded NewTree and grew it into a mid-sized company.
He improved NewTree's profitability by diversifying its distribution channels.
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