KOREA WHO
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CEO of Paseco
Yoo Il-han
2nd Generation Leader Who Grew Sales with Window-Type Air Conditioners, Profitability Improvement Task [2024]
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Last Updated on Jun 28, 2024
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CEO of Paseco
Life Summary
Yu Il-han is the CEO of Paseco.
He is focused on expanding market share by leveraging Paseco's brand power and strengthening business-to-consumer (B2C) distribution channels. Paseco is a comprehensive home appliance company that manufactures combustion devices and window air conditioners.
Yu Il-han was born on April 20, 1971, to Yu Byung-jin, founder and chairman of Paseco, and Mrs. Koo Ja-yeom.
He graduated from Yonsei University with a degree in Russian Language and Literature and obtained a master's degree from Duke University's Fuqua School of Business in the United States.
After serving as the head of the Korean Film Investment Division and the production team leader at CJ Entertainment (now CJ ENM), he joined Paseco as an executive director in 2008.
He became the CEO of Paseco in 2011.
Yu Il-han, a second-generation business leader who inherited Paseco from his father, has grown the company into a mid-sized enterprise with sales of around KRW 200 billion (US$ 145.2 million).
He transformed Paseco, which was centered on built-in home appliances, into a comprehensive home appliance company by strengthening B2C distribution channels.
He focused on research and development, leading the launch of new products such as window air conditioners. As a result, he successfully increased Paseco's brand awareness.
He is focused on expanding market share by leveraging Paseco's brand power and strengthening business-to-consumer (B2C) distribution channels. Paseco is a comprehensive home appliance company that manufactures combustion devices and window air conditioners.
Yu Il-han was born on April 20, 1971, to Yu Byung-jin, founder and chairman of Paseco, and Mrs. Koo Ja-yeom.
He graduated from Yonsei University with a degree in Russian Language and Literature and obtained a master's degree from Duke University's Fuqua School of Business in the United States.
After serving as the head of the Korean Film Investment Division and the production team leader at CJ Entertainment (now CJ ENM), he joined Paseco as an executive director in 2008.
He became the CEO of Paseco in 2011.
Yu Il-han, a second-generation business leader who inherited Paseco from his father, has grown the company into a mid-sized enterprise with sales of around KRW 200 billion (US$ 145.2 million).
He transformed Paseco, which was centered on built-in home appliances, into a comprehensive home appliance company by strengthening B2C distribution channels.
He focused on research and development, leading the launch of new products such as window air conditioners. As a result, he successfully increased Paseco's brand awareness.