KOREA WHO
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President & Head of Global marketing in Samsung Electronics
Lee Young-hee
Samsung Group's First Female President Played a Key Role in the 'Galaxy' Legend
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Last Updated on Feb 15, 2023
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President & Head of Global marketing in Samsung Electronics
Life Summary
Lee Young-hee is the President and Head of Global Marketing at Samsung Electronics.
She oversees Samsung Electronics' brand marketing strategy, effectively fulfilling the role of Chief Marketing Officer (CMO). She is the first female president in the Samsung Group, excluding the owner family.
Born in November 1964, Lee graduated from Yonsei University with a degree in English Literature and earned a master's degree in Advertising Marketing from Northwestern University in the United States.
She has served as an advertising executive at Leo Burnett Korea, Marketing Manager at Unilever Korea, and Marketing Director at SC Johnson Korea, gaining experience as a marketing leader in global companies.
Lee also held the position of Executive Director of the Pharmaceutical and Hospital Division at L'Oréal Korea.
After being recruited as an executive at Samsung Electronics, she worked in the Strategic Marketing Team at the DMC Research Center, focusing on mobile phone marketing. Her efforts in establishing and promoting the Galaxy series brand led to her rapid promotions to Senior Vice President and Executive Vice President.
As a brand marketing expert, she played a crucial role in overcoming the discontinuation crisis of the Galaxy Note 7 and worked diligently to restore the brand image of Samsung Electronics' smartphones.
Lee consistently participates in lectures and events related to female leadership, becoming a role model for female executives in South Korea.
#Samsung #LeeYounghee #GlobalMarketing #CMO #GalaxySeries #BrandMarketing #FemaleLeadership #RoleModel #Smartphones #CorporateSuccess
She oversees Samsung Electronics' brand marketing strategy, effectively fulfilling the role of Chief Marketing Officer (CMO). She is the first female president in the Samsung Group, excluding the owner family.
Born in November 1964, Lee graduated from Yonsei University with a degree in English Literature and earned a master's degree in Advertising Marketing from Northwestern University in the United States.
She has served as an advertising executive at Leo Burnett Korea, Marketing Manager at Unilever Korea, and Marketing Director at SC Johnson Korea, gaining experience as a marketing leader in global companies.
Lee also held the position of Executive Director of the Pharmaceutical and Hospital Division at L'Oréal Korea.
After being recruited as an executive at Samsung Electronics, she worked in the Strategic Marketing Team at the DMC Research Center, focusing on mobile phone marketing. Her efforts in establishing and promoting the Galaxy series brand led to her rapid promotions to Senior Vice President and Executive Vice President.
As a brand marketing expert, she played a crucial role in overcoming the discontinuation crisis of the Galaxy Note 7 and worked diligently to restore the brand image of Samsung Electronics' smartphones.
Lee consistently participates in lectures and events related to female leadership, becoming a role model for female executives in South Korea.
#Samsung #LeeYounghee #GlobalMarketing #CMO #GalaxySeries #BrandMarketing #FemaleLeadership #RoleModel #Smartphones #CorporateSuccess