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President of the Home Appliance & Air Solution Company at LG Electronics
Lyu Jae-cheol
30 years in home appliances, Excellent at understanding customers and markets.
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Last Updated on Jan 30, 2024
Lyu Jae-cheol is the President of the Home Appliance & Air Solution Company at LG Electronics.
He is targeting the premium home appliance market with LG Electronics' ultra-premium home appliances ‘LG Signature’ and customized space appliances ‘LG Objet Collection’.
He is also focusing on the ‘Up Appliance’ lineup, which can be upgraded to suit customer preferences.
He was born on March 15, 1967, in Sacheon, Gyeongsangnam-do.
He graduated from Seoul National University with a degree in Mechanical Engineering and completed an MBA at the University of Illinois.
He joined LG Electronics (formerly Goldstar) as a washing machine researcher and has been a technology expert in home appliances for 30 years.
He has held positions such as Refrigerator Production Manager, RAC (Room Air Conditioner) Business Manager, and Head of the Living Appliance Business Division, overseeing all aspects of home appliances.
He succeeded former President Song Dae-hyun, who led LG Electronics' H&A Business Division to record performance, and is now leading the company's home appliance business.
He is known for his ability to understand customer needs and market trends.
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